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Women's Horlicks (400 g)

SKU : b-8b

Availability: In stock

$10.99

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400 g
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Women's Horlicks (400 g)

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Women's Horlicks is India's first health drink designed specifically for women's nutritional needs. It targets a hitherto untapped segment as identified by GSKCH (GlaxoSmithKline Consumer Healthcare), namely, health conscious urban working women, in metros and mini-metros, leading hectic lives balancing career and family.

Women's Horlicks seemed to have all the elements necessary for success. And yet, at present, sales appear to be flagging, a seeming contradiction that presents an intriguing case for analysis.

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